adalo

If you’re a solo artist, in a band, work for a record label or a radio station or even a blog… if you’re someone who deals with an “audience” on a daily basis, you’ve probably asked yourself more than once: “Am I connecting with my followers?”

If you haven’t, maybe it’s time you did. It’s cool… we can wait.

Done? OK.

Regardless of how you answered the question, you’re thinking about connecting with your audience right now. Maybe you have some ideas about how you could reach people better in your live show, your Facebook and Twitter updates, your email newsletters or on your website. Maybe you’re so lost in this new digital world of music that you can’t tell the difference between Myspace and the space bar. Or, most likely, you’re somewhere in between.

Take a cruise around this new site of ours and learn a little bit more about the things we can do, who we’ve been working with, and what we’ve learned along the way. Maybe it’ll spark a new idea to help you do a better job of reaching your audience. And maybe…just maybe… you’ll see a way we could help you do it.

And when you do, we’ll be right over here waiting to meet you.

A Halifax based record label and artist management company, GroundSwell Music needs their artists to be highly competitive in the digital market. Adalo provides them with web development, copywriting, digital marketing and social media tools and expertise to enable the development and improvement of effective and measurable direct-to-fan marketing strategies. From Facebook and Twitter to the Topspin Music Marketing platform, Adalo provides advice and implements programs to build brands, capture leads and convert sales.

Client: GroundSwell Music
Website: groundswellmusic.ca
Services: Digital Marketing, Copywriting, Social Media, Content Management, Consulting

When The Stanfields’ record label needed to showcase the release of their new album and music video they contracted Adalo to conceptualize, build and deploy an industry leading website that generates both fans and revenue for the band.

The site was designed with music industry best practices in mind and integrated with the Topspin direct-to-fan music marketing platform that helps the band’s management better acquire, engage and convert the fanbase. The band is able to sell digital and physical music, merch and tickets through Topspin and take advantage of many more powerful features for analyzing their growth and facilitating campaigns through social media and blogs. The site is also integrated with the Marcato platform allowing show dates to be published and updated on the site automatically, eliminating double entry.

Client: The Stanfields / GroundSwell Music
Website: thestanfields.ca
Services: Wordpress Web Development (Layout Planning & Custom Design Integration), Topspin Integration, Marcato Integration, Copywriting