adalo

A Halifax based record label and artist management company, GroundSwell Music needs their artists to be highly competitive in the digital market. Adalo provides them with web development, copywriting, digital marketing and social media tools and expertise to enable the development and improvement of effective and measurable direct-to-fan marketing strategies. From Facebook and Twitter to the Topspin Music Marketing platform, Adalo provides advice and implements programs to build brands, capture leads and convert sales.

Client: GroundSwell Music
Website: groundswellmusic.ca
Services: Digital Marketing, Copywriting, Social Media, Content Management, Consulting

When The Stanfields’ record label needed to showcase the release of their new album and music video they contracted Adalo to conceptualize, build and deploy an industry leading website that generates both fans and revenue for the band.

The site was designed with music industry best practices in mind and integrated with the Topspin direct-to-fan music marketing platform that helps the band’s management better acquire, engage and convert the fanbase. The band is able to sell digital and physical music, merch and tickets through Topspin and take advantage of many more powerful features for analyzing their growth and facilitating campaigns through social media and blogs. The site is also integrated with the Marcato platform allowing show dates to be published and updated on the site automatically, eliminating double entry.

Client: The Stanfields / GroundSwell Music
Website: thestanfields.ca
Services: WordPress Web Development (Layout Planning & Custom Design Integration), Topspin Integration, Marcato Integration, Copywriting